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Rumor: Hasbro is "prepping" to sell Wizards of the Coast in 2021.
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<blockquote data-quote="Jer" data-source="post: 7325543" data-attributes="member: 19857"><p>And this shows what the serious flaw in the "Hasbro to sell Wizards" rumor is - there is no way that Hasbro is going to sell it to a competitor who is actually positioned to be able to buy it. Asmodee has really started to push into mainstream retail stores - places where Hasbro has traditionally dominated all of the shelves. Owning WoTC (or, really, MtG to be honest) would help them potentially leverage more shelf space at big box retailers like Wal*Mart and Target for more of their games. They would have to offer Hasbro far more than WoTC is bringing in in revenue to make it worthwhile for Hasbro to sell it to them and give them that leverage - Hasbro would be better off shutting down the entire company and sticking the games they make into a vault never to be seen again than to sell it to Asmodee. </p><p></p><p>Hasbro can't afford to sell Magic to any competitor with the cash to buy it. Add that to the fact that Hasbro more and more sees itself as a "licensing company" rather than a toy and game company, and they are loathe to give up any of the brands that they control. Like Disney - even if it doesn't make money now, you can always stick it in a vault and break it out after a decade of letting it lie fallow and hope for nostalgia sales.</p></blockquote><p></p>
[QUOTE="Jer, post: 7325543, member: 19857"] And this shows what the serious flaw in the "Hasbro to sell Wizards" rumor is - there is no way that Hasbro is going to sell it to a competitor who is actually positioned to be able to buy it. Asmodee has really started to push into mainstream retail stores - places where Hasbro has traditionally dominated all of the shelves. Owning WoTC (or, really, MtG to be honest) would help them potentially leverage more shelf space at big box retailers like Wal*Mart and Target for more of their games. They would have to offer Hasbro far more than WoTC is bringing in in revenue to make it worthwhile for Hasbro to sell it to them and give them that leverage - Hasbro would be better off shutting down the entire company and sticking the games they make into a vault never to be seen again than to sell it to Asmodee. Hasbro can't afford to sell Magic to any competitor with the cash to buy it. Add that to the fact that Hasbro more and more sees itself as a "licensing company" rather than a toy and game company, and they are loathe to give up any of the brands that they control. Like Disney - even if it doesn't make money now, you can always stick it in a vault and break it out after a decade of letting it lie fallow and hope for nostalgia sales. [/QUOTE]
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Rumor: Hasbro is "prepping" to sell Wizards of the Coast in 2021.
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