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Ryan Dancey - D&D in a Death Spiral
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<blockquote data-quote="RyanD" data-source="post: 5454725" data-attributes="member: 3312"><p>That's not what GW means when they talk about the "Warhammer Hobby". What they mean is that they believe that other than on a macroeconomic basis they aren't competing with other hobby gaming products. In other words they think the competition for your dollars between Warhammer and D&D is the same as the competition between Warhammer and movie tickets.</p><p></p><p>GW thinks of itself as a vertically integrated company that has a sideline business using a network of independent retailers to help acquire new business. The fact that those retailers also sell other products is of no concern to GW. GW believes that you get hooked on the GW hobby, and once hooked, you direct your spends towards that hobby to the degree that you are able. Eventually you'll find your way to a GW store (if there's one available).</p><p></p><p>They see their product ecosystem as being the deep and broad line of miniatures, White Dwarf, the GW Game Days, and the GW stores. I'm sure the GW website fits in there somewhere now as well.</p><p></p><p>When Luke Peterschmidt was running Sabertooth for example they wouldn't put the Warhammer CCGs Sabertooth was making into the GW stores or let them advertise in White Dwarf. I don't know but wouldn't be surprised to learn that the Fantasy Flight RPGs aren't allowed in those stores either. On some basic DNA level, GW thinks of the Warhammer hobby as "miniatures, accessories for miniatures, and just enough rules to justify buying the miniatures". Everything else is in some sense a distraction. (I just took a quick peek at their website and couldn't find any RPG content, nor anything about the 2 MMOs...)</p></blockquote><p></p>
[QUOTE="RyanD, post: 5454725, member: 3312"] That's not what GW means when they talk about the "Warhammer Hobby". What they mean is that they believe that other than on a macroeconomic basis they aren't competing with other hobby gaming products. In other words they think the competition for your dollars between Warhammer and D&D is the same as the competition between Warhammer and movie tickets. GW thinks of itself as a vertically integrated company that has a sideline business using a network of independent retailers to help acquire new business. The fact that those retailers also sell other products is of no concern to GW. GW believes that you get hooked on the GW hobby, and once hooked, you direct your spends towards that hobby to the degree that you are able. Eventually you'll find your way to a GW store (if there's one available). They see their product ecosystem as being the deep and broad line of miniatures, White Dwarf, the GW Game Days, and the GW stores. I'm sure the GW website fits in there somewhere now as well. When Luke Peterschmidt was running Sabertooth for example they wouldn't put the Warhammer CCGs Sabertooth was making into the GW stores or let them advertise in White Dwarf. I don't know but wouldn't be surprised to learn that the Fantasy Flight RPGs aren't allowed in those stores either. On some basic DNA level, GW thinks of the Warhammer hobby as "miniatures, accessories for miniatures, and just enough rules to justify buying the miniatures". Everything else is in some sense a distraction. (I just took a quick peek at their website and couldn't find any RPG content, nor anything about the 2 MMOs...) [/QUOTE]
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