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<blockquote data-quote="Ruin Explorer" data-source="post: 9320100" data-attributes="member: 18"><p>GoG burned themselves pretty bad at close to what should have been their breakthrough success by letting a weird alt-right scumbag be their comms guy, and letting him do various creepy right-wing dogwhistle things in their name. Any company actually wanting to succeed would have fired him on the first offence, but it had been months of him posting crap - most just offensively stupid, unfunny and "hello fellow kids"-ish, but some if it actually offensive. He finally got fired when he used the then-trending "#WontBeErased" hashtag which was about various countries doing nasty things to trans people, and said smugly "Yeah how's that for some use of hashtags", not even hiding his utter contempt. The same guy was also clearly doing some of the Tweets for Cyberpunk 2077 before release - they had the same unfunny "fellow kids" tone and also got into a bit of transphobia. But it was that particular incident that got him actually fired. At least six months too late. Even people who "could excuse transphobia" tended to draw the line at really unfunny idiocy and "fellow kids" behaviour and it changed a lot of minds on GoG, from "beloved long-term saviour of old games" to "weird creepy company you probably shouldn't give money to". And I think a lot of people just didn't go back after that.</p><p></p><p>I will say I've never seen "fellow kids" ever reach the true apex that Creative Assembly did with the now-cancelled Hyenas game. Not only was it seemingly aesthetically designed with the idea that "The Youth" loved purple, dressing like they were in a fashion show in 2018, wacky loudmouthed "personality" characters, and Sega merchandise (???), but the marketing copy had to be seen to be believed. Sadly the website is gone now, but they were using "FTW" (i.e. For The Win) <em>completely unironically</em> in the year of our lord 2024. A phrase that was last popular unironically in about 2012. Christ.</p><p></p><p>Lesson: don't let your dad write marketing copy, no matter how hip he thinks he is.</p></blockquote><p></p>
[QUOTE="Ruin Explorer, post: 9320100, member: 18"] GoG burned themselves pretty bad at close to what should have been their breakthrough success by letting a weird alt-right scumbag be their comms guy, and letting him do various creepy right-wing dogwhistle things in their name. Any company actually wanting to succeed would have fired him on the first offence, but it had been months of him posting crap - most just offensively stupid, unfunny and "hello fellow kids"-ish, but some if it actually offensive. He finally got fired when he used the then-trending "#WontBeErased" hashtag which was about various countries doing nasty things to trans people, and said smugly "Yeah how's that for some use of hashtags", not even hiding his utter contempt. The same guy was also clearly doing some of the Tweets for Cyberpunk 2077 before release - they had the same unfunny "fellow kids" tone and also got into a bit of transphobia. But it was that particular incident that got him actually fired. At least six months too late. Even people who "could excuse transphobia" tended to draw the line at really unfunny idiocy and "fellow kids" behaviour and it changed a lot of minds on GoG, from "beloved long-term saviour of old games" to "weird creepy company you probably shouldn't give money to". And I think a lot of people just didn't go back after that. I will say I've never seen "fellow kids" ever reach the true apex that Creative Assembly did with the now-cancelled Hyenas game. Not only was it seemingly aesthetically designed with the idea that "The Youth" loved purple, dressing like they were in a fashion show in 2018, wacky loudmouthed "personality" characters, and Sega merchandise (???), but the marketing copy had to be seen to be believed. Sadly the website is gone now, but they were using "FTW" (i.e. For The Win) [I]completely unironically[/I] in the year of our lord 2024. A phrase that was last popular unironically in about 2012. Christ. Lesson: don't let your dad write marketing copy, no matter how hip he thinks he is. [/QUOTE]
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