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<blockquote data-quote="Negative Zero" data-source="post: 1049789" data-attributes="member: 3794"><p>first of all, i didn't read the entire thread, so apologies if anyone else sid this before.</p><p></p><p>firstly, when i went to GenCon last year (for the first time) i was appalled at the huge lack of "Con discounts." this year, i went as a vendor and i understoood why this is so. it is DAMNED expensive to set up at a Con. so most vendors can't really afford to discount their product. </p><p></p><p>now, some of this is offset by the fact that now, with no middle man, vendors are now selling directly at MSRP and keeping the full $10 per book difference (between manufactured cost and retail) and not the $5 that they get when they use a distributor/FLGS. (of course those are random figures pulled out of my head for the sake of illustration.)</p><p></p><p>but, in an effort to increase volume of product moved, some vendors will lower thier prices below retail. this is a gamble, because it makes more sense to sell 50 units and make $10 per ($500), than to sell 75 usits and make $5 per ($375). after all, they will have to pay to ship all that product back home, and the less they have to ship, the better.</p><p></p><p></p><p></p><p>now addressing this specific comment. i don't get it. isn't all of this the whole point of capitalism? how does the owner of the store think he is obligated to receive better treatment than the publisher gives to himself? just seems odd to me.</p><p></p><p>off to read the thread now ...</p><p></p><p>~NegZ</p></blockquote><p></p>
[QUOTE="Negative Zero, post: 1049789, member: 3794"] first of all, i didn't read the entire thread, so apologies if anyone else sid this before. firstly, when i went to GenCon last year (for the first time) i was appalled at the huge lack of "Con discounts." this year, i went as a vendor and i understoood why this is so. it is DAMNED expensive to set up at a Con. so most vendors can't really afford to discount their product. now, some of this is offset by the fact that now, with no middle man, vendors are now selling directly at MSRP and keeping the full $10 per book difference (between manufactured cost and retail) and not the $5 that they get when they use a distributor/FLGS. (of course those are random figures pulled out of my head for the sake of illustration.) but, in an effort to increase volume of product moved, some vendors will lower thier prices below retail. this is a gamble, because it makes more sense to sell 50 units and make $10 per ($500), than to sell 75 usits and make $5 per ($375). after all, they will have to pay to ship all that product back home, and the less they have to ship, the better. now addressing this specific comment. i don't get it. isn't all of this the whole point of capitalism? how does the owner of the store think he is obligated to receive better treatment than the publisher gives to himself? just seems odd to me. off to read the thread now ... ~NegZ [/QUOTE]
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