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The ineptitude of the WotC/Hasbro marketing machine
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<blockquote data-quote="Greatwyrm" data-source="post: 1042293" data-attributes="member: 479"><p>I don't have any inside info, this is just what it looks like to me.</p><p></p><p>On the surface, it seems that Hasbro doesn't really know what kind of opportunities it has with WotC. Either that or they're afraid of some backlash for associating Dungeons and Dragons with their more traditional brands (Transformers, GI Joe, etc.).</p><p></p><p>Of course, our point of view is a lot different from the people who run Hasbro. To us, WotC is the big dog in the game and has a huge amount of exploitable material at its fingertips. To the people who run Hasbro, WotC is a little group of people who add to their massive bottom line with stuff like Pokemon and Magic. It just doesn't feel as important to them as it does to us.</p><p></p><p>Out of all the things available to them, a GI Joe campaign would be a great license. Plenty of stuff you could put out for support materials. Well established setting and metaplot. All I can figure is that they're afraid of someone finally figuring out the same company owns GI Joe and D&D and starts stirring up trouble like in the 80's. It would be a huge boost for WotC, but may not justify to them the percieved risk to the GI Joe line.</p><p></p><p>Then again, I know there was a Transformers rpg many moons ago. Don't know who made it.</p></blockquote><p></p>
[QUOTE="Greatwyrm, post: 1042293, member: 479"] I don't have any inside info, this is just what it looks like to me. On the surface, it seems that Hasbro doesn't really know what kind of opportunities it has with WotC. Either that or they're afraid of some backlash for associating Dungeons and Dragons with their more traditional brands (Transformers, GI Joe, etc.). Of course, our point of view is a lot different from the people who run Hasbro. To us, WotC is the big dog in the game and has a huge amount of exploitable material at its fingertips. To the people who run Hasbro, WotC is a little group of people who add to their massive bottom line with stuff like Pokemon and Magic. It just doesn't feel as important to them as it does to us. Out of all the things available to them, a GI Joe campaign would be a great license. Plenty of stuff you could put out for support materials. Well established setting and metaplot. All I can figure is that they're afraid of someone finally figuring out the same company owns GI Joe and D&D and starts stirring up trouble like in the 80's. It would be a huge boost for WotC, but may not justify to them the percieved risk to the GI Joe line. Then again, I know there was a Transformers rpg many moons ago. Don't know who made it. [/QUOTE]
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