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transcript july 21, 2008 hsbro earnings conference call and business overview
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<blockquote data-quote="joethelawyer" data-source="post: 4402295" data-attributes="member: 55764"><p>some interesting stuff from the feb call in 2006. interesting to see the market two years ago and how hasbro reacted to it.</p><p></p><p>....</p><p></p><p>Which brings us to question two. Hasbro's board game business has been its crown jewel, making operating returns in the high teens. For 2005, the U.S. games segment reported a less than 10% operating return. What are the reasons for this? The U.S. game segment comprises three parts; the traditional board game and puzzle business, the electronic games, which includes plug-and-play and video disc games such as Shout, and finally, trading card and role-playing games from Wizards of the Coast. Although we did not have a great year in our traditional board game and puzzle business domestically, it remained highly profitable and continued to make operating margins in the high teens.</p><p></p><p>The two parts of the game segment that pulled down overall profitability were trading card games and electronic games. As we stated in our conference call, trading card games were down due to declines in both Dual Masters and Magic The Gathering, although Magic performed better in the second half of the year, with the release of the ninth edition and the launch of Ravnica. We also indicated in our conference call that we had significant costs associated with our electronic games, in particular, the plug-and-play business.</p><p></p><p>In 2004, this had been a high-growth segment in which we were minor players. We made a significant push into this segment in 2005 with a number of new entries. Unfortunately for plug-and-play, it was not a strong category in 2005 and there were too many competing products. As a result, we over-inventoried at retail, in our warehouse and in terms of our commitment to long-lead components. This required significant charges resulting in our overall electronic games category losing $23 million.</p><p></p><p></p><p>....</p></blockquote><p></p>
[QUOTE="joethelawyer, post: 4402295, member: 55764"] some interesting stuff from the feb call in 2006. interesting to see the market two years ago and how hasbro reacted to it. .... Which brings us to question two. Hasbro's board game business has been its crown jewel, making operating returns in the high teens. For 2005, the U.S. games segment reported a less than 10% operating return. What are the reasons for this? The U.S. game segment comprises three parts; the traditional board game and puzzle business, the electronic games, which includes plug-and-play and video disc games such as Shout, and finally, trading card and role-playing games from Wizards of the Coast. Although we did not have a great year in our traditional board game and puzzle business domestically, it remained highly profitable and continued to make operating margins in the high teens. The two parts of the game segment that pulled down overall profitability were trading card games and electronic games. As we stated in our conference call, trading card games were down due to declines in both Dual Masters and Magic The Gathering, although Magic performed better in the second half of the year, with the release of the ninth edition and the launch of Ravnica. We also indicated in our conference call that we had significant costs associated with our electronic games, in particular, the plug-and-play business. In 2004, this had been a high-growth segment in which we were minor players. We made a significant push into this segment in 2005 with a number of new entries. Unfortunately for plug-and-play, it was not a strong category in 2005 and there were too many competing products. As a result, we over-inventoried at retail, in our warehouse and in terms of our commitment to long-lead components. This required significant charges resulting in our overall electronic games category losing $23 million. .... [/QUOTE]
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