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Tried and True Practices of Successful Shops
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<blockquote data-quote="Dannyalcatraz" data-source="post: 6816450" data-attributes="member: 19675"><p>Customer service is king. </p><p></p><p>Personable staff makes people want to come back. Make sure everyone is greeted at some point.</p><p></p><p>If you have staff that doesn't know _________, have them inform the customer that they can find out, and they'll get back to them ASAP, if they leave contact info. "No." is a word told to customers only when it is indeed the final option.</p><p></p><p>Keep your store well-lit, well-stocked and clean. If your bathroom is open to the public, keep it CLEAN.</p><p></p><p>Properly run product demos can be money makers. This is more true if you can figure out which customers are "first adopters"/risk takers, big spenders, or are held to a high esteem than others in the community.</p><p></p><p>Don't crowd your aisles. Make sure there is enough room for people to pass slow browsers cofortably. Jostled customers tend not to buy stuff.</p><p></p><p>"That's not in my job description." is a sentence you shouldn't put up with with your employees. It cost someone their job in my Dad's office when a phone went unanswered until HE picked it up. Corollary: lead by example. If employees see you cleaning the bathroom when it is needed, they won't talk back if you order them to do it, and may even do so unprompted.</p><p></p><p>Unfortunately, theft happens. Some customers shoplift, some employees skim, etc. make sure you have good lines of sight from the places you'll be located the most. Get yourself good security gear, and make sure at least one camera is on each entryway and the cash register.</p><p></p><p>For more, read Paco Underhill's <em>Why We Buy</em>. It's a good book on marketing, adverising, and other realities of retail. Even how you arrange your goods on shelves- or the shelves themselves- is covered.</p></blockquote><p></p>
[QUOTE="Dannyalcatraz, post: 6816450, member: 19675"] Customer service is king. Personable staff makes people want to come back. Make sure everyone is greeted at some point. If you have staff that doesn't know _________, have them inform the customer that they can find out, and they'll get back to them ASAP, if they leave contact info. "No." is a word told to customers only when it is indeed the final option. Keep your store well-lit, well-stocked and clean. If your bathroom is open to the public, keep it CLEAN. Properly run product demos can be money makers. This is more true if you can figure out which customers are "first adopters"/risk takers, big spenders, or are held to a high esteem than others in the community. Don't crowd your aisles. Make sure there is enough room for people to pass slow browsers cofortably. Jostled customers tend not to buy stuff. "That's not in my job description." is a sentence you shouldn't put up with with your employees. It cost someone their job in my Dad's office when a phone went unanswered until HE picked it up. Corollary: lead by example. If employees see you cleaning the bathroom when it is needed, they won't talk back if you order them to do it, and may even do so unprompted. Unfortunately, theft happens. Some customers shoplift, some employees skim, etc. make sure you have good lines of sight from the places you'll be located the most. Get yourself good security gear, and make sure at least one camera is on each entryway and the cash register. For more, read Paco Underhill's [i]Why We Buy[/i]. It's a good book on marketing, adverising, and other realities of retail. Even how you arrange your goods on shelves- or the shelves themselves- is covered. [/QUOTE]
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