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[UPDATED] DM's Guild No Longer Allows Creator Logos On Product Covers
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<blockquote data-quote="Steve Conan Trustrum" data-source="post: 7733594" data-attributes="member: 1620"><p>Because its' not the OGL that is the risk. The OGL isn't the brand. It's the license.</p><p></p><p>Don't forget that there was the OGL and the d20 STL. The OGL is a perpetual license, but the d20 STL was WotC's brand control that was revoked. People can publish under the OGL still, but NO ONE can use the d20 STL. The d20 STL was how WotC leveraged its brand via 3pp.</p><p></p><p>Same thing here.</p><p></p><p>The OGL means nothing to the customers. It's purely a "behind the curtain" mechanism that allows 3pp access to WotC's playground.</p><p></p><p>The DnD logo is what's forward facing into the market. It's what the customers see. It's what the customers identify. It's what is synonymous with "role-playing" same as people say "go Xerox this" no matter your model of photocopier.</p><p></p><p>So no, this is NOT the exact same model as with 3e. There is no d20 STL.</p><p></p><p>There is simply a condition of "no 3pp branding" on the product's most visible space: the cover. If this was the issue you and schnee think it is, you'd also see detailed documentation about how 3pp logos needed to be represented within the product, which is the only place it's allowed. They'd have such documentation to otherwise mediate the legal costs and risks beyond that which you feel exists on the cover because the same arguments schnee puts forward regarding the cover would still absolutely hold for the interior were they true. Those risks wouldn't' simply disappear because you're now talking an interior page versus a cover.</p><p></p><p>But no such documentation exists. There is no control over 3pp branding beyond "not on the product's most customer-facing real estate."</p><p></p><p>This isn't me seeking a bogeyman. This is me, a professional marketer -- someone who actually educates other people about branding, recognizing a brand risk assessment and resulting action when I see it.</p></blockquote><p></p>
[QUOTE="Steve Conan Trustrum, post: 7733594, member: 1620"] Because its' not the OGL that is the risk. The OGL isn't the brand. It's the license. Don't forget that there was the OGL and the d20 STL. The OGL is a perpetual license, but the d20 STL was WotC's brand control that was revoked. People can publish under the OGL still, but NO ONE can use the d20 STL. The d20 STL was how WotC leveraged its brand via 3pp. Same thing here. The OGL means nothing to the customers. It's purely a "behind the curtain" mechanism that allows 3pp access to WotC's playground. The DnD logo is what's forward facing into the market. It's what the customers see. It's what the customers identify. It's what is synonymous with "role-playing" same as people say "go Xerox this" no matter your model of photocopier. So no, this is NOT the exact same model as with 3e. There is no d20 STL. There is simply a condition of "no 3pp branding" on the product's most visible space: the cover. If this was the issue you and schnee think it is, you'd also see detailed documentation about how 3pp logos needed to be represented within the product, which is the only place it's allowed. They'd have such documentation to otherwise mediate the legal costs and risks beyond that which you feel exists on the cover because the same arguments schnee puts forward regarding the cover would still absolutely hold for the interior were they true. Those risks wouldn't' simply disappear because you're now talking an interior page versus a cover. But no such documentation exists. There is no control over 3pp branding beyond "not on the product's most customer-facing real estate." This isn't me seeking a bogeyman. This is me, a professional marketer -- someone who actually educates other people about branding, recognizing a brand risk assessment and resulting action when I see it. [/QUOTE]
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[UPDATED] DM's Guild No Longer Allows Creator Logos On Product Covers
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