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<blockquote data-quote="evilref" data-source="post: 5368914" data-attributes="member: 73517"><p>There are major problems with the coupons/scratch-off system which were expressed back some time after the Rouse mentioned it.</p><p></p><p>Companies A+B that i've worked for in mainstream publishing have both looked at the same idea, and both dropped it for the same reasons.</p><p></p><p>You cannot guarantee that the person using the code is the person who bought the product. Add in the increase in costs yes they're low, they're not negligible though and the customer service headache 'I bought X book and the code had already been used' etc. and there's a reason it's not taken up widely.</p><p></p><p>Some small companies offer similar, such as pre-order the hardback and get the pdf for free, or send a photo of your receipt and get it for free. Typically though these are dealing with sales in the hundreds to low thousands, not the tens of thousands.</p><p></p><p>It would also become a net loss financially. At the momenty 40k+ people pay X month by month through to year by year for the DDI account. With the changes above then that drops to <more people> paying nothing. And with no real evidence available to show more people would be buying books as a result.</p><p></p><p>Edit: Ballpark figure, they'd need to sell 87k more of the product(s) containing the code to make up for the lost revenue. Not $87k, another 87,000 sales each month.</p></blockquote><p></p>
[QUOTE="evilref, post: 5368914, member: 73517"] There are major problems with the coupons/scratch-off system which were expressed back some time after the Rouse mentioned it. Companies A+B that i've worked for in mainstream publishing have both looked at the same idea, and both dropped it for the same reasons. You cannot guarantee that the person using the code is the person who bought the product. Add in the increase in costs yes they're low, they're not negligible though and the customer service headache 'I bought X book and the code had already been used' etc. and there's a reason it's not taken up widely. Some small companies offer similar, such as pre-order the hardback and get the pdf for free, or send a photo of your receipt and get it for free. Typically though these are dealing with sales in the hundreds to low thousands, not the tens of thousands. It would also become a net loss financially. At the momenty 40k+ people pay X month by month through to year by year for the DDI account. With the changes above then that drops to <more people> paying nothing. And with no real evidence available to show more people would be buying books as a result. Edit: Ballpark figure, they'd need to sell 87k more of the product(s) containing the code to make up for the lost revenue. Not $87k, another 87,000 sales each month. [/QUOTE]
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