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Community
General Tabletop Discussion
*Dungeons & Dragons
What do you think Wizard's preferred customer is like and what are his/her buying habits?
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<blockquote data-quote="aramis erak" data-source="post: 6651015" data-attributes="member: 6779310"><p>Probably NOT a better term... because it implies something else entirely. </p><p></p><p>Casual - not invested highly in the product-lines/trademarks. The guy who shows up and plays, maybe buys a couple minis. Doesn't talk much about D&D.</p><p></p><p>slacker - plays a lot, talks a lot, pirates the PHB/DMG or uses the free PBR/DMBR, uses cardboard minis. Gets by for as low as he can.</p><p></p><p>Opposite the casual player is the hard core fanboy - who is highly invested in the brand, actively consumes all the media.</p><p>Opposite the slacker is the collector - who may or may not play, but will mindlessly buy every new release in every medium.</p><p></p><p>Casual isn't growing the brand much unless they're involved in in-store games.</p><p></p><p>Slacker grows the brand, sometimes more than the casual... because people with consciences often play with them. They're the guys who often wind up dragging new blood to Encounters/Expeditions.</p><p></p><p>I'm neither casual nor quite slacker - nor rabid fanboy. Definitely not a hard core collector, either.</p></blockquote><p></p>
[QUOTE="aramis erak, post: 6651015, member: 6779310"] Probably NOT a better term... because it implies something else entirely. Casual - not invested highly in the product-lines/trademarks. The guy who shows up and plays, maybe buys a couple minis. Doesn't talk much about D&D. slacker - plays a lot, talks a lot, pirates the PHB/DMG or uses the free PBR/DMBR, uses cardboard minis. Gets by for as low as he can. Opposite the casual player is the hard core fanboy - who is highly invested in the brand, actively consumes all the media. Opposite the slacker is the collector - who may or may not play, but will mindlessly buy every new release in every medium. Casual isn't growing the brand much unless they're involved in in-store games. Slacker grows the brand, sometimes more than the casual... because people with consciences often play with them. They're the guys who often wind up dragging new blood to Encounters/Expeditions. I'm neither casual nor quite slacker - nor rabid fanboy. Definitely not a hard core collector, either. [/QUOTE]
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Community
General Tabletop Discussion
*Dungeons & Dragons
What do you think Wizard's preferred customer is like and what are his/her buying habits?
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