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When Random House Sued TSR For $9.5M
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<blockquote data-quote="MGibster" data-source="post: 7823795" data-attributes="member: 4534"><p>It's very easy to fall into the trap of thinking a large company is infallible but they make mistakes. New Coke was a serious miscalculation on the part of Coca-Cola but switching to a new formula made sense from a business standpoint. Their were losing ground to to Pepsi, especially among younger soda drinkers, they're bottlers had a serious problem with the price of syrup, and they actually considered just having a new flavor of Coke but many in the company complained that they'd just cannibalize their own market as they did with Diet Coke and Cherry Coke. But Coca-Cola could not have predicted the overwhelming backlash against New Coke. But for a blunder it was a pretty successful one. </p><p></p><p>Likewise 4E was designed in response to lost market share. In 2000 who would have predicted another company like Paizo would come along and out D&D the new edition of D&D? 4E was an attempt to take the lead again and it failed spectacularly. I don't believe WOTC released a product they expected to fail so quickly.</p></blockquote><p></p>
[QUOTE="MGibster, post: 7823795, member: 4534"] It's very easy to fall into the trap of thinking a large company is infallible but they make mistakes. New Coke was a serious miscalculation on the part of Coca-Cola but switching to a new formula made sense from a business standpoint. Their were losing ground to to Pepsi, especially among younger soda drinkers, they're bottlers had a serious problem with the price of syrup, and they actually considered just having a new flavor of Coke but many in the company complained that they'd just cannibalize their own market as they did with Diet Coke and Cherry Coke. But Coca-Cola could not have predicted the overwhelming backlash against New Coke. But for a blunder it was a pretty successful one. Likewise 4E was designed in response to lost market share. In 2000 who would have predicted another company like Paizo would come along and out D&D the new edition of D&D? 4E was an attempt to take the lead again and it failed spectacularly. I don't believe WOTC released a product they expected to fail so quickly. [/QUOTE]
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