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Worlds of Design: Eight Awful Truths About RPG Marketing
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<blockquote data-quote="Dr. Bull" data-source="post: 7765642" data-attributes="member: 6693776"><p>Friends:</p><p></p><p>I think this is a great thread, but I would encourage everyone to maintain decorum regarding this issue.</p><p></p><p>First of all, no one (<em>and I mean no one on this earth</em>) has all of the facts regarding the cultural, artistic, financial, economic, and/or political factors that have caused changes in the rpg market. Determining causality is <em>exceedingly</em> difficult. Even if a hypothetical expert had a MBA and a PhD in this singular topic (plus 20 years in the field), this hypothetical expert would still have trouble explaining all the trends in rpg publishing.</p><p></p><p>In academia, it's the same situation. College textbooks cost $300 and no one is buying them. At Barnes & Noble, fewer and fewer customers are reading books. Amazon has diversified. Books are less popular than they used to be... No one is surprised.</p><p></p><p>The publishing industry is in decline. Everyone involved in publishing saw this coming from a mile away. I've been watching its slow, inevitable approach for about 3 decades. Newspapers are dead. Magazine sales have withered. </p><p></p><p>Does anyone here remember the movie "Ghostbusters"? In 1984, Harold Ramis (Egon) warned us that "Print is Dead". The terms "going paperless" and "dead tree" have been circulating for a long time now. The technology known as print is reaching its final phase.</p><p></p><p>I think that it is a shame. I love books. I love the smell of books. I admire the finality of print. I own a lot of books. I am going to collect more books (simply because they contain knowledge that cannot be redacted or erased). For me, an ebook is a poor replacement for the printed page (but, then again, I'm also an old fart).</p><p></p><p>Thanks for reading this...</p><p></p><p>- Dr. Bull</p></blockquote><p></p>
[QUOTE="Dr. Bull, post: 7765642, member: 6693776"] Friends: I think this is a great thread, but I would encourage everyone to maintain decorum regarding this issue. First of all, no one ([I]and I mean no one on this earth[/I]) has all of the facts regarding the cultural, artistic, financial, economic, and/or political factors that have caused changes in the rpg market. Determining causality is [I]exceedingly[/I] difficult. Even if a hypothetical expert had a MBA and a PhD in this singular topic (plus 20 years in the field), this hypothetical expert would still have trouble explaining all the trends in rpg publishing. In academia, it's the same situation. College textbooks cost $300 and no one is buying them. At Barnes & Noble, fewer and fewer customers are reading books. Amazon has diversified. Books are less popular than they used to be... No one is surprised. The publishing industry is in decline. Everyone involved in publishing saw this coming from a mile away. I've been watching its slow, inevitable approach for about 3 decades. Newspapers are dead. Magazine sales have withered. Does anyone here remember the movie "Ghostbusters"? In 1984, Harold Ramis (Egon) warned us that "Print is Dead". The terms "going paperless" and "dead tree" have been circulating for a long time now. The technology known as print is reaching its final phase. I think that it is a shame. I love books. I love the smell of books. I admire the finality of print. I own a lot of books. I am going to collect more books (simply because they contain knowledge that cannot be redacted or erased). For me, an ebook is a poor replacement for the printed page (but, then again, I'm also an old fart). Thanks for reading this... - Dr. Bull [/QUOTE]
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