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General Tabletop Discussion
D&D Older Editions
WotC, DDI, 4E, and Hasbro: Some History
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<blockquote data-quote="czak" data-source="post: 7648017" data-attributes="member: 60571"><p>Pathfinder beginner box is not a loss leader: <a href="http://forum.rpg.net/archive/index.php/t-597878.html" target="_blank">[Poll] Are you interested in the Pathfinder Beginner Box as a seperate line? [Archive] - RPGnet Forums</a></p><p></p><p>"</p><p>Erik Mona</p><p>10-25-2011, 06:55 PM</p><p></p><p>We plan to make a profit on the Beginner Box. While we have a slightly lower profit margin on this product to keep the costs down and pack as much awesome stuff in there as possible, we are not intending to lose money on it, and are not treating it as a loss leader. Sure, we justified some of the margin we sacrificed by telling ourselves that this will bring more people to our game, but we emphatically do not make products we suspect will lose us money. </p><p></p><p>--Erik Mona</p><p>Publisher</p><p>Paizo Publishing"</p><p></p><p></p><p>Likewise with the 'paizo money'. I don't think Lisa is going to kill the goose that laid golden eggs.</p><p></p><p><a href="http://paizo.com/paizo/blog/2011/november/v5748dyo5lcut&page=2?Ive-Come-Full-Circle#69" target="_blank">http://paizo.com/paizo/blog/2011/november/v5748dyo5lcut&page=2?Ive-Come-Full-Circle#69</a></p><p></p><p> <a href="http://paizo.com/people/LisaStevens" target="_blank">Lisa Stevens</a> (CEO):</p><p></p><p>"One thing I do want to make clear. Goblinworks won't have any negative impact on Paizo. Separate company. Separate staffs. Paizo is going to stay focused on what we do best which is making awesome pen and paper RPG products. Goblinworks will focus on the MMO. This is just like our relationship with Reaper or WizKids or any other licensor. Now if this is successful, it will impact Paizo is a positive way, which is good. But we won't have a lot of skin in the game. Our money is going back into making awesome products for you guys."</p></blockquote><p></p>
[QUOTE="czak, post: 7648017, member: 60571"] Pathfinder beginner box is not a loss leader: [URL="http://forum.rpg.net/archive/index.php/t-597878.html"][Poll] Are you interested in the Pathfinder Beginner Box as a seperate line? [Archive] - RPGnet Forums[/URL] " Erik Mona 10-25-2011, 06:55 PM We plan to make a profit on the Beginner Box. While we have a slightly lower profit margin on this product to keep the costs down and pack as much awesome stuff in there as possible, we are not intending to lose money on it, and are not treating it as a loss leader. Sure, we justified some of the margin we sacrificed by telling ourselves that this will bring more people to our game, but we emphatically do not make products we suspect will lose us money. --Erik Mona Publisher Paizo Publishing" Likewise with the 'paizo money'. I don't think Lisa is going to kill the goose that laid golden eggs. [url]http://paizo.com/paizo/blog/2011/november/v5748dyo5lcut&page=2?Ive-Come-Full-Circle#69[/url] [URL="http://paizo.com/people/LisaStevens"]Lisa Stevens[/URL] (CEO): "One thing I do want to make clear. Goblinworks won't have any negative impact on Paizo. Separate company. Separate staffs. Paizo is going to stay focused on what we do best which is making awesome pen and paper RPG products. Goblinworks will focus on the MMO. This is just like our relationship with Reaper or WizKids or any other licensor. Now if this is successful, it will impact Paizo is a positive way, which is good. But we won't have a lot of skin in the game. Our money is going back into making awesome products for you guys." [/QUOTE]
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