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General Tabletop Discussion
D&D Older Editions
WotC, DDI, 4E, and Hasbro: Some History
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<blockquote data-quote="Rogue Agent" data-source="post: 7648019" data-attributes="member: 6673496"><p>While it's true that D&D continues to occupy that position by virtue of public awareness, I'm not sure we'd actually notice anything if it went away.</p><p></p><p>The products aren't available in mainstream markets. WotC isn't advertising to non-gamers. There's no value-add happening here in terms of picking up new customers: D&D is currently the game you're most likely to start with because (a) it has the most players and (b) because you might google the name.</p><p></p><p>D&D will probably maintain that position for a long time if it remains in print. Is Hasbro mothballs the brand, though? The player network will shift (probably in the direction it's already shifting) and the google searches will start pointing people at alternatives.</p><p></p><p>(Don't get me wrong: I'd love it if WotC was actually reaching out to new players in some meaningful and substantial way. But they aren't.)</p></blockquote><p></p>
[QUOTE="Rogue Agent, post: 7648019, member: 6673496"] While it's true that D&D continues to occupy that position by virtue of public awareness, I'm not sure we'd actually notice anything if it went away. The products aren't available in mainstream markets. WotC isn't advertising to non-gamers. There's no value-add happening here in terms of picking up new customers: D&D is currently the game you're most likely to start with because (a) it has the most players and (b) because you might google the name. D&D will probably maintain that position for a long time if it remains in print. Is Hasbro mothballs the brand, though? The player network will shift (probably in the direction it's already shifting) and the google searches will start pointing people at alternatives. (Don't get me wrong: I'd love it if WotC was actually reaching out to new players in some meaningful and substantial way. But they aren't.) [/QUOTE]
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General Tabletop Discussion
D&D Older Editions
WotC, DDI, 4E, and Hasbro: Some History
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