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WotC Replies: Statements by WotC employees regarding Dragon/Dungeon going online
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<blockquote data-quote="Storm Raven" data-source="post: 3480771" data-attributes="member: 307"><p>Because almost no one in the publishing industry takes web writing credentials particularly seriously. The question is not "can a writer get stuff on the DI", the question is, "will anyone regard that as a significant writing credential subsequently". Unless the print industry undergoes a massive personality change, the answer will be "not really".</p><p></p><p></p><p></p><p>Yes, there are. And like I said those gamers have already been reached via the WotC website, and their numbers likely do not overlap entirely with subscribers of the print magazines. In other words, the people who go to WotCs website are not all the same people who read <em>Dragon</em>. So the net marketing reach is reduced as a result of cancelling the magazines.</p><p></p><p>More salient, by making the DI a subscription service, WotC runs the risk of having a lot of people who now visit their website stop coming because now they have to pay. Many people will cruise a website if it is free, but stop spending time there if they are expected to pay to get access.</p></blockquote><p></p>
[QUOTE="Storm Raven, post: 3480771, member: 307"] Because almost no one in the publishing industry takes web writing credentials particularly seriously. The question is not "can a writer get stuff on the DI", the question is, "will anyone regard that as a significant writing credential subsequently". Unless the print industry undergoes a massive personality change, the answer will be "not really". Yes, there are. And like I said those gamers have already been reached via the WotC website, and their numbers likely do not overlap entirely with subscribers of the print magazines. In other words, the people who go to WotCs website are not all the same people who read [i]Dragon[/i]. So the net marketing reach is reduced as a result of cancelling the magazines. More salient, by making the DI a subscription service, WotC runs the risk of having a lot of people who now visit their website stop coming because now they have to pay. Many people will cruise a website if it is free, but stop spending time there if they are expected to pay to get access. [/QUOTE]
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WotC Replies: Statements by WotC employees regarding Dragon/Dungeon going online
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