This Weekend @ The BoxOffice: 2016_Apr.03

Hand of Evil

Hero
Epic
'Batman v Superman' Drops Big While Crossing $680 Million Worldwide
by Brad Brevet --- April 3, 2016
The steep second weekend drop suffered by Batman v Superman: Dawn of Justice will receive the bulk of attention this week and rightfully so as it is the fifth largest second weekend drop for a film that opened over $100 million. That said, the superhero feature maintained the #1 position and has now crossed $680 million worldwide. Meanwhile, Disney's Zootopia continued its impressive run while the weekend's widest new release, God's Not Dead 2, fell well short of its predecessor.

Heading into the weekend, it appeared Batman v Superman was looking at a drop anywhere from 58-68% and it ended up settling in on the wrong side of those expectations. The film's estimated $52.3 million signifies a 68.4% drop (62.1% if you take into consideration its $27.7 million in Thursday previews last week). This is the fifth largest drop of all-time for a film opening over $100 million, topped only by Harry Potter and the Deathly Hallows - Part 2's 72% drop and a trio of Twilight films dropping 69-70%.

In fact, the film's second weekend plummet is on par with last year's Fantastic Four, which dropped 68.2% in its second weekend, ultimately delivering a multiplier of 2.18. That said, Fantastic Four received an even worse reception than Batman v Superman, receiving only a "C-" CinemaScore compared to BvS's "B" and a 9% RottenTomatoes score compared to Batman v Superman's 29%. Should BvS also finish with a 2.18 multiplier that would still result in a domestic run of $362.8 million, enough to rank in the top 30 all-time.

Next weekend, however, will serve as a big test to see if there is any bouncing back. Deathly Hallows - Part 2 fell 53.7% in its third weekend and ended with a 2.25 multiplier. Another good comparison may be X-Men: The Last Stand, which dropped 66.9% in its second weekend followed by 52.7% in its third weekend, ultimately finishing with a 2.28 multiplier. Perhaps some of the film's second weekend drop could be attributed to the NCAA Tournament's Final Four games on Saturday night. If so, that may help Batman v Superman exhibit some third weekend stamina, helping push it toward a domestic run over $370 million.

Internationally, Batman v Superman added an estimated $85 million this weekend as its worldwide cume now climbs to $682.8 million. From a worldwide perspective, the film has already surpassed the entire global returns from films such as Man of Steel ($668m), Thor: The Dark World ($644.6m), Iron Man 2 ($623.9m) and Iron Man ($585.2m) on the all-time list where it currently ranks #84. All that said, while it looked like the film might become the 25th to ever cross $1 billion worldwide, its chances at crossing that mark aren't looking so good any longer.

In other weekend news, Disney's Zootopia continues its impressive run, dropping only 16.7% in its fifth weekend in release, resulting in a second place finish. The animated feature brought in an estimated $20 million as its domestic cume now sits at over $275 million, well on its way to becoming only the tenth animated film to gross over $300 million at the domestic box office. Internationally the film added another $30 million as its worldwide cume currently sits at $787.6 million, ranking 56th on the all-time chart.

In fourth place we find one of the weekend's two new wide releases, that being the sequel God's Not Dead 2, which was unable to surpass the opening weekend of its predecessor despite the fact it opened in 1,639 more theaters. The film brought in an estimated $8.1 million, well below even the most pessimistic of expectations. The weekend's other new wide release was Freestyle's Meet the Blacks, which finished in eighth with a respectable $4 million from 1,015 theaters.

Elsewhere, Eye in the Sky expanded into 1,029 theaters and saw a 334% bump as it brought in an estimated $4 million. Roadside's Hello, My Name is Doris also went wide this weekend, playing in 964 theaters, where it brought in an estimated $2.3 million.

Paramount kicked off the release of Richard Linklater's Everybody Wants Some!! into five theaters on Wednesday and bumped that up to 19 this weekend where it brought in an estimated $323,000 for a $17,000 per theater average. Warner Bros' expanded release of Midnight Special into 58 theaters brought in $581,000 for a per theater average of $10,017 while Sony Classics' release of Don Cheadle's Miles Ahead served as the weekend's per theater champion, bringing in $122,751 from four theaters for a $30,688 per theater average.

Next weekend the major studios will get back into the game after taking this weekend off. Universal will release the new Melissa McCarthy comedy The Boss into over 3,200 theaters and STX will release the first person actioner Hardcore Henry into 3,000 theaters. On a smaller scale, Fox Searchlight will release the Jake Gyllenhaal feature Demolition into 550 theaters and Focus World will release Mr. Right starring Sam Rockwell and Anna Kendrick into 25 theaters.
 

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Eltab

Lord of the Hidden Layer
I saw some ads for 'Gods Not Dead 2' and thought it was going to be a TV event, not a theater showing.
They need to fix that, because the concept (reasonable person gets persecuted by powerful snobs who should know better*) has staying power.

* all Matt Damon's "Bourne" movies, for instance
 

MechaPilot

Explorer
Suicide Squad is doing reshoots to add comedy, supposedly. Interesting timing. http://io9.gizmodo.com/suicide-squad-may-be-doing-reshoots-to-add-more-humor-1768284534

Hopefully they don't overreact and ruin it with too much comedy. It would really suck if they compromise their vision because people expect all superhero films to be the quip-fest Marvel films are, and then end up with a negative response anyway. If you're going to bastardize your creative work for greater mass appeal, it better at least have that appeal.
 

Hopefully they don't overreact and ruin it with too much comedy. It would really suck if they compromise their vision because people expect all superhero films to be the quip-fest Marvel films are, and then end up with a negative response anyway. If you're going to bastardize your creative work for greater mass appeal, it better at least have that appeal.
You can have humour and moments of levity and joy without descending into quips. While Marvel examples, Daredevil and Jessica Jones were darker and more serious than Batman vs Superman but still had moments of happiness.
Ditto the Nolan Batman films.
 

MechaPilot

Explorer
You can have humour and moments of levity and joy without descending into quips.

I agree. And I enjoyed the example of that which BvS provided.


While Marvel examples, Daredevil and Jessica Jones were darker and more serious than Batman vs Superman but still had moments of happiness.

Daredevil and Jessica Jones don't seem like material that makes for appropriate comparisons. A 2-3 hour film is a different animal than a multi-episode program. Every joke inserted in a a 2-3 hour film becomes a more substantial part of the film's presence and runtime than the same joke inserted in one multi-episode season of a multi-season series.


Ditto the Nolan Batman films.

Apart from the first one, BvS felt just as "light" and "joyous" to me as the Nolan Batman films. I'd even go as far to say that BvS tops Rises for humor and joy.
 

Kramodlog

Naked and living in a barrel
Hopefully they don't overreact and ruin it with too much comedy. It would really suck if they compromise their vision[/] because people expect all superhero films to be the quip-fest Marvel films are, and then end up with a negative response anyway. If you're going to bastardize your creative work for greater mass appeal, it better at least have that appeal.
Their vision is to make cash. This is about mass appeal. It isn't the work of one artist. Many screen writers went over this script. Sometimes it works, sometimes it doesn't. SS had a good trailer, we'll see if the film is good.
 

I agree. And I enjoyed the example of that which BvS provided.
Such as?
I think I remember Alfred making a joke. But that could have been Jeremy Irons delivering a line written serious with some humour.

And the only people to smile other than Luthor were Wayne (while pretending to be drunk) and Wonder Woman. The rest of the time it was just grim seriousness.

Daredevil and Jessica Jones don't seem like material that makes for appropriate comparisons. A 2-3 hour film is a different animal than a multi-episode program. Every joke inserted in a a 2-3 hour film becomes a more substantial part of the film's presence and runtime than the same joke inserted in one multi-episode season of a multi-season series.
But you can compare 2-3 episodes to a movie.

Apart from the first one, BvS felt just as "light" and "joyous" to me as the Nolan Batman films. I'd even go as far to say that BvS tops Rises for humor and joy.
The Nolan movies had moments of triumph. Even the darkest, like The Dark Knight Rises had moments like the return of Batman and the two cops' reaction. The doctor interacting with Wayne. And Lucius Fox being all, well, Morgan Freemany.


The best way to make a movie serious isn't to remove the joy and fun. Just like the best way to make a movie adult isn't to make it inappropriate for children. A bloody, violent, and foul mouthed film can be incredibly juvenile. There's a time for serious superhero films. Watchmen was a good example, as it managed to retain the questions and themes of the source comic. The complexity.
And if a filmmaker can't manage themes and subtext, they need to admit they're not "adult", drop the faux seriousness and grimmness, and add some joy. Some triumph. Some celebration. And make a movie people want to go see.
Also, people go to superhero movies for dump action flick light entertainment. They go to serious dramatic Oscar-worthy pictures for drama. Packaging a popcorn flick as serious drama and pretending superheroes are more than dumb action is disingenuous. Pretentious even. Unless you're making a genre or superhero film that is actually Oscar worthy (The Dark Knight) you can't get away with that. It'd be like going to an uber-serious Terminator film (going with T2+, which were action movies, unlike T1 which was more horror).

People wanted to go see Batman v Superman because it was Batman fighting Superman. But Suicide Squad doesn't have that same impetus. It needs to sell itself more. A little like Guardians of the Galaxy, which had to justify it's existence. It can't get away with the same pretentious taking itself super serious that the Nolan Batfilms can, or even BvS. Because it needs to cast a broader net, get more views, and potentially even get kids in.
Kids are a big factor. I totally took my 5yo son to see Episode VII and he's going to Civil War. But there's no way in eff I'm taking him to Batman v Superman. He'd be bored and squirming and un-fun after 10 minutes. He's going to be 10+ before he sees that. And if I can't take my son, my wife and I are less likely to go to a movie, since sitters are expensive.
 


Mark CMG

Creative Mountain Games
I think I remember Alfred making a joke. But that could have been Jeremy Irons delivering a line written serious with some humour.


Oh, I think Alfred was purposefully written as comic relief for BvS. That wasn't just Irons take on the character but rather a scripted, sarcastic curmudgeon played well and directed well. Except for a bit of exposition, Alfred was all about that and probably because they knew it would be tough to slip any comedy in many other places. But for Batman's expletive, there wasn't a lot else.
 

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