I wonder if it would be useful to write out some scenarios that might happen in a Secret Agent or Pirate game and then ask the players how they would react? Don't even roll up characters, just have them imagine.
For example:
"You have taken a fat merchant vessel. After a brief fight, the crew surrenders. All you find in the hold are barrels of pickled fish. What do you do?"
If they answer take the fish and sell it at the highest price in the right market, run that kind of game! If they answer kill everyone and sink the vessel, run that kind of game! If they answer recruit the vessel as a new smuggler, run that kind of game!
To me it would be more important to know what kind of game the players are expecting than what kind of media that consume.