The problem I'm noticing is that if you put EN World in the Android market search box, it only appears to search for the word "world". Which comes up with about a billion apps. I guess "EN" is too short.
[Edit - ah, if you put it in quote marks - "EN World" - it comes up as the first option].
[Edit - ah, if you put it in quote marks - "EN World" - it comes up as the first option].