ValterraFromHome said:
2) Gwen is spot on. Yes, the press release emphasised the more controversial aspects. Was that an error? I'm still debating it internally. I will say this - it was my first press release - I'm just glad I didn't mispell the name of my own company.
The press release... I don't want to hurt the author's feelings, but it was bad. I didn't find it particularly controversial, just bad. I reviewed it
in another thread, but here are the high lights:
1. The opening sentence is passive voice*.
2. All women discussed in the press release are objects; the only actor is Conan, who is famous for treating women like objects.
3. All women in the press release are fey. Already, this is sounding damned narrow.
4. Valar Project, Inc., is not even close to the first company to take on the subject of sex in the world of elves and dragons.
5. "In 2003 all the curiosity about sex in the realms of fantasy will be satisfied." 'Nuff said - this is just bad.
6. Hyped images... sorry, a calendar is cheaper; and photoshopped images are all over the Internet.
7. The tip sheet: Doesn't even mention Gwen. That's cold, man.
8. The tip sheet: Doesn't seem relevant.
* Passive voice has a purpose. It is grammatically correct, and very useful on occasion. The wham statement is not one of them. Most writers use passive voice when they try to avoid personal responsibility for the text, lack comfort with the subject, or write scholarly acadamese.
As a side note: Personally, I did not find that the artist's web site to be a good selling point. In general, unless the artist is well known and beloved to the community you are selling it to, this sort of inclusion in the ad copy is risky... especially if you don't even MENTION the authors. Good grief.
So, anyway, I apologize if this post is pretty negative. I was really turned off by the press release. If I wanted what the press release was selling, I would
buy a calendar.