Mayfair Games, once known in role-playing circles for their Role-Aids line of AD&D gaming supplements and Ray Winninger's iconoclastic Underground role-playing game, have announced their acquisition by Asmodee North America. The acquisition covers all of their assets and is effective immediately.
As of today, the management team at Mayfair Games, Inc. announces we will wind down game publishing. After 36 years, this was not an easy decision or one we took lightly, but it was necessary. Once we had come to this conclusion, we knew we had to find a good home for our games which is when we reached out to Asmodee.
We are pleased to announce that we have sold our games to Asmodee North America, who have acquired all the assets of Mayfair Games, Inc. This acquisition includes the product line for both Mayfair Games, Inc and Lookout Games, GmbH.
Moving forward, Mayfair product will continue to be available through previously established distribution channels including Alliance Game Distributors for all sales in the USA to the hobby market and with Esdevium Games now Asmodee UK for the UK market.
This does not effect either of the major role-playing lines as the rights to Underground reverted to Winninger a few years ago, and the rights to the Role-Aids line ended up with TSR (which presumably means that they are currently owned by Wizards of the Coast).
As of today, the management team at Mayfair Games, Inc. announces we will wind down game publishing. After 36 years, this was not an easy decision or one we took lightly, but it was necessary. Once we had come to this conclusion, we knew we had to find a good home for our games which is when we reached out to Asmodee.
We are pleased to announce that we have sold our games to Asmodee North America, who have acquired all the assets of Mayfair Games, Inc. This acquisition includes the product line for both Mayfair Games, Inc and Lookout Games, GmbH.
Moving forward, Mayfair product will continue to be available through previously established distribution channels including Alliance Game Distributors for all sales in the USA to the hobby market and with Esdevium Games now Asmodee UK for the UK market.
This does not effect either of the major role-playing lines as the rights to Underground reverted to Winninger a few years ago, and the rights to the Role-Aids line ended up with TSR (which presumably means that they are currently owned by Wizards of the Coast).