Man-O-man, but this is one of my major pet peves!
{pendantic rant}
There is a tremendous difference between cool production design and good production design. I will grudgingly agree that White Wolf does some cool stuff, it's edgy and designy, but it is also often illegible.
Engel is a perfect example. The design is fairly striking, but it is too damn hard on the eyes. Too airy, the headline font is almost illegible (Farscape wins the prize for this though), and I feel my eyes glaze over whenever I look at it...
Now I really don't care how arty you get when you are doing flavor text, you are usually only going to read it once. But when it comes to rules, I want maximum legibility.
I want simple serif body text. I want sections headings that are readable and stand out from the body. I want two or three equal sized columns of text with
vertical gutters (CoC's biggest failing). I want tables that are clear and easily convey information. I don't want screened back crap behind my text (like the PHB's godforsaken lines or other game's stupid art).
The purpose of a rules section is to convey information clearly, and that can be easily referenced over and over. Too often arty production design completely defeats that goal.
{/pendantic rant}
Edited for formatting