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Corporate Stupidity: Exhibit A - DC Comics
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<blockquote data-quote="Relique du Madde" data-source="post: 5931193" data-attributes="member: 42169"><p>You are completely missing the entire point of what is happening between MArvel and DC. It's all about one upping each other and sales.</p><p></p><p>See, back on January, Archie comics had their first gay wedding which was between two secondary (or maybe tertiary) characters. That comic sold out their entire first printing run of 3,000 issues despite the minor amount of controversy surrounding it.</p><p></p><p>In marvel land, Majorie Liu was busy working creating her run of Astonishing X-Men. During the build up to her first issue (that was released in March) it was leaked that her run would feature a surprise that will change the lives of several characters. This would happen during issue #50. When the issue #48 was finally released everyone who was paying attention to the series knew who was getting married: Northstar and Kyle (aka his BF which pretty much was a source of countless exploitation plotlines). However the timing seemed off since if #50 was a marriage then why would it happen in the middle of a storyline? The first two issues of Majorie Liu's run sold a consistent 30,000 - 32,000 issue.</p><p></p><p>So.. what did Marvel decide to do? They announce to the world via the View that Northstar and Kyle were going to get married and plastered the forced proposal image the day before issue #50 was sold in hopes they can get a sales bump. That was two weeks ago. This week Marvel announced that preorders of issue #51 have "sold out" meaning that Marvel expects that maybe 45,000 - 50,000 issues (I'm guessing based on April's sales number of 32,000 issues) have been orderd due to activist and collector hype. The true number of issues sold wont be known until July.</p><p></p><p>Sadly, since this is all about Marvel and DC one upping each other in sales, I suspect that July's sales numbers will drop back to between 32,000 and 35,000 since everyone who is jumping onto the issue would realize quickly much of of the issue #51 will be devoted to an mysterious fem fatal who was brainwashing people into killing others (often via massive explosions) because she has a gripe with Northstar, Kyle, or just Wolverine, and not about Gay Marriage. </p><p></p><p>Unfortunately, all those activists who are cheering Marvel right now might en up being pissed since the solicitations for issues number #52 and #53 seems to suggest that Kyle dies right after the wedding since there is a hint of an "Explosive aftermath" and "Northstar accepting a deadly assignment…what is life like for the one who gets left behind?". Marvel might spin it and say he was killed because Kyle is a back gay man who married to a gay mutant, thus making the resolution be about all sorts of bigotry. However, if Kyle does die, I won't be shocked since Marvel tends to use Kyle in the most exploitative ways imaginable (he once got beaten up for being at a gay mutant rights rally).</p></blockquote><p></p>
[QUOTE="Relique du Madde, post: 5931193, member: 42169"] You are completely missing the entire point of what is happening between MArvel and DC. It's all about one upping each other and sales. See, back on January, Archie comics had their first gay wedding which was between two secondary (or maybe tertiary) characters. That comic sold out their entire first printing run of 3,000 issues despite the minor amount of controversy surrounding it. In marvel land, Majorie Liu was busy working creating her run of Astonishing X-Men. During the build up to her first issue (that was released in March) it was leaked that her run would feature a surprise that will change the lives of several characters. This would happen during issue #50. When the issue #48 was finally released everyone who was paying attention to the series knew who was getting married: Northstar and Kyle (aka his BF which pretty much was a source of countless exploitation plotlines). However the timing seemed off since if #50 was a marriage then why would it happen in the middle of a storyline? The first two issues of Majorie Liu's run sold a consistent 30,000 - 32,000 issue. So.. what did Marvel decide to do? They announce to the world via the View that Northstar and Kyle were going to get married and plastered the forced proposal image the day before issue #50 was sold in hopes they can get a sales bump. That was two weeks ago. This week Marvel announced that preorders of issue #51 have "sold out" meaning that Marvel expects that maybe 45,000 - 50,000 issues (I'm guessing based on April's sales number of 32,000 issues) have been orderd due to activist and collector hype. The true number of issues sold wont be known until July. Sadly, since this is all about Marvel and DC one upping each other in sales, I suspect that July's sales numbers will drop back to between 32,000 and 35,000 since everyone who is jumping onto the issue would realize quickly much of of the issue #51 will be devoted to an mysterious fem fatal who was brainwashing people into killing others (often via massive explosions) because she has a gripe with Northstar, Kyle, or just Wolverine, and not about Gay Marriage. Unfortunately, all those activists who are cheering Marvel right now might en up being pissed since the solicitations for issues number #52 and #53 seems to suggest that Kyle dies right after the wedding since there is a hint of an "Explosive aftermath" and "Northstar accepting a deadly assignment…what is life like for the one who gets left behind?". Marvel might spin it and say he was killed because Kyle is a back gay man who married to a gay mutant, thus making the resolution be about all sorts of bigotry. However, if Kyle does die, I won't be shocked since Marvel tends to use Kyle in the most exploitative ways imaginable (he once got beaten up for being at a gay mutant rights rally). [/QUOTE]
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