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Corporate Stupidity: Exhibit A - DC Comics
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<blockquote data-quote="Mercutio01" data-source="post: 5932224" data-attributes="member: 37277"><p>Well, no, not in his own book. As for the second tier - he's on Earth 2, not the primary DCU. The role of Earth 2 was specifically a place to try out different things without corrupting the main continuity. Thus, anything that happens in Earth 2 can be easily ignored if that choice turns out to be a bad one.</p><p></p><p>If you use a narrow segment specifically for the purpose of marketing, you are not mainstreaming that segment. You are holding it out as different, as "the other" and implying that its value is only in its otherness. Alan Scott becomes not the Green Lantern who happens to be gay, but rather the gay Green Lantern. That in itself is a marginalization of the character. The former implies that gay is not his defining trait, nor that it makes any difference whatsoever in his daily life. The latter makes him into a one-trick pony and is a singular reduction of an otherwise complex being.</p><p></p><p>A look at The Midnighter and Apollo from the Authority would go a ways to proving that homosexual comic book characters can exist apart from their identity as "gay" and that a mature look at the characters without the cynical hype can do more to mainstream the movement. Also look to Watchmen and Hooded Justice and Silhouette for ways to give characters dimension and inclusion without making them into cardboard cutouts.</p><p></p><p>Maybe Alan Scott's reincarnation (he's literally a different character now from the one established in the 1940s) will be more three-dimensional than I'm guessing, but the marketing surrounding the revelation and the relegation to an alternate universe version of a true top-tier character, one who already addressed homosexuality in comics through his relationship with his gay son (and all of that erased) serves only to call him out as a token.</p></blockquote><p></p>
[QUOTE="Mercutio01, post: 5932224, member: 37277"] Well, no, not in his own book. As for the second tier - he's on Earth 2, not the primary DCU. The role of Earth 2 was specifically a place to try out different things without corrupting the main continuity. Thus, anything that happens in Earth 2 can be easily ignored if that choice turns out to be a bad one. If you use a narrow segment specifically for the purpose of marketing, you are not mainstreaming that segment. You are holding it out as different, as "the other" and implying that its value is only in its otherness. Alan Scott becomes not the Green Lantern who happens to be gay, but rather the gay Green Lantern. That in itself is a marginalization of the character. The former implies that gay is not his defining trait, nor that it makes any difference whatsoever in his daily life. The latter makes him into a one-trick pony and is a singular reduction of an otherwise complex being. A look at The Midnighter and Apollo from the Authority would go a ways to proving that homosexual comic book characters can exist apart from their identity as "gay" and that a mature look at the characters without the cynical hype can do more to mainstream the movement. Also look to Watchmen and Hooded Justice and Silhouette for ways to give characters dimension and inclusion without making them into cardboard cutouts. Maybe Alan Scott's reincarnation (he's literally a different character now from the one established in the 1940s) will be more three-dimensional than I'm guessing, but the marketing surrounding the revelation and the relegation to an alternate universe version of a true top-tier character, one who already addressed homosexuality in comics through his relationship with his gay son (and all of that erased) serves only to call him out as a token. [/QUOTE]
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