Nemesis Destiny
Adventurer
For the record, it was a sticking electronic throttle control problem. The unit in question was actually manufactured by a third party and used in vehicles marketed by other makes as well. It only became statistically significant because Toyota used it in many of their models and they sell a lot of cars.What utter nonsense. Tell that to Toyota, whose sales plummeted after the whole failing brakes issue became public knowledge.
The media attention, while warranted to a degree, had become more of a witch hunt than a safety issue in the then-current political-economic climate.
I could think of dozens of other examples, but why bother? It should be self-evident that there is such a thing as bad publicity and companies try to avoid it like the plague.
Whether WotC is suffering bad publicity right now is another issue, but it seems like perhaps they are.
That said, your point is valid. It may even bear some resemblance to the public image issues that D&D held back in the 1980s, though you could argue that the image may have even helped sales in some demographics back then.
The kinds of things they've been doing of late I don't think is well-represented by that analogy though. I think stirring up the hornet's nest that is their fanbase with incomplete or misleading preview articles only serves to get those fans talking about the game, which, good or bad, is probably what they want.