Imaro
Legend
What I believe @pemerton was implying was that the various changes to the lore do not seem to keep Disney (the successful owner of the Spiderman* and other Marvel characters** IP) from making quite a bit of money from them; both from hardcore lore fans as well as the casual, I wanna see a movie, market.
In short, when someone writes "how many {X} origin stories do we need," then the obvious answer would be- as many as you can make money from! While Disney (to use a very successful example) jealously guards their IP, they are also open to rebooting it, recasting it, subverting it (so long as they do that themselves) and re-purposing it in different ways.
If you look back at the question, it becomes pretty clear. I think the use of "Disney" is more appropriate since many people view the MCU, TV, etc. (not to mention the planned Theme Parks once the whole Universal issue is fully dealt with) as more integral to the overall "Marvel" brand than the original source comics. Which, you know, is something that WoTC would love to do.
Instead, we see that Hasbro is concentrating on the Hasbro Cinematic Universe (G.I. Joe, Micronauts, M.A.S.K. etc). Because, tbh, D&D just isn't a strong enough IP to worry about lore when it comes to the mass market.
*The movie rights to Spiderman are famously owned by Sony, with a new, creative interest that has been brought back in part to Disney.
**Some rights, such as to the X-Men and the FF are owned by Fox.
Then I'd argue this is a bad example. Disney makes money from the cinematic universe (which they have taken great pains to keep consistent and separate from the multiple stories across the various comic books going so far as to end comic books for characters they don't possess the cinematic rights to)... The cinematic universe has one origin story not multiple stories for various characters... so if anything it seems to go against the idea that numerous stories, with different lore, are a good idea. Again, a better example for more origin stories would be if the comics themselves were the money makers... but they aren't. So even with your explanation I'm having a hard time seeing how that applies.
EDIT: Starting with Iron Man 1 in 2008 Marvel studios has had consistent canon and lore for 8 years in their cinematic universe and it has done nothing but lead to success for them, I'm just not seeing how that's an argument for having numerous reboots and changing of canon... if anything it shows what staying consistent and getting your audience to buy in slowly and over time with one set of lore can accomplish.
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