The Black Ranger
First Post
Who were these people that were laughing at the idea of Iron Man? Iron Man is not a lesser known IP and I'm sure that is one of the reasons why it was chosen. The thing about Iron Man is it was never done before while D&D? And movies like it, have.Am I saying that WotC will be able to easily parley the D&D IP into successful movies, marketing, and merchandising like Marvel has with Iron Man? No.
Am I saying that past failures on TSR and WotC's part to parley the D&D IP into successful movies, marketing and merchandising mean little as far as WotC's future attempts to successfully parley the D&D IP into various cross-media revenue streams? Yes.
Am I saying that the relative current popularity and awareness of various D&D IP mean little for the future success of various cross-media ventures using that IP? Yes.
Basically, it's a question of quality. The comparison is that Iron Man was one of Marvel's lesser known IPs. When they announced they were making a movie with that IP, people laughed at the idea, much as people are pooh-poohing the idea of WotC leveraging the D&D IP in various media. But Marvel made a kick-ass movie, and now their profit margin waxes, and Iron Man is a household name. WotC doesn't need to achieve that level of success -- but if what they create is good, it'll create revenues for the D&D brand, regardless of how crappy the Dragonlance animated movie was, or how dire the Dungeons & Dragons movies were.
D&D can take their most minor IP -- say, the Black Eagle Barony of the Known World, and make a video game of it. If the video game is quality, that will add value to the IP. They can make a Forgotten Realms cartoon. If the cartoon is quality, that will add value to the IP, perhaps leading to even more uses for it.
Now, is anyone saying this will happen? God, no. Quality is difficult! All we're saying is that it could happen, and the upside is high enough that it's worth WotC making the attempt.
Let's look at a few things.
1: Dragons. (Done)
2: Wizards. (Done)
3: Elves, dwarves, halflings, and Orcs. (Done)
4: Dungeon crawling. (Done)
5: Heroes using magic items. (Done)
6: Vampires, werewolves, ogres, etc... (Done)
D&D has nothing unique that it can bring to the screen that successful others have not.
Video games and table top games is where the brand needs to stay if it wants to really get anywhere.