The holiday weekend was good to us and leaves us at well over halfway to initial funding with 48 days to go, and that with only a 5e pdf on the table so far. Once we hit the normal funding goal, we'll tack on that 5e print stretch goal and hope to shoot past it as well.
I get asked about the lack of 5e on this initially a lot, and I know there's a lot of misunderstanding of why it wasn't on this KS to begin with. One of our 5e backers was asking good questions on the
KS page and making some valid points, and after answering him thought it might be worthwhile to post it here as well for anyone interested in the topic.
Brett commented:
I am in for $1 but if a 5E print version becomes available I will pledge for that. I just find I don't use PDFs near as much as an actual book. I do think FGG might be too conservative on your approach to 5E. Kobold Press and Sasquatch have done very well with 5E kickstarters. I think there is big demand for 5E stuff due to the slow release of official material.
He then explained how he had already bought our previous 5e products to show that he wasn't just whistling Dixie. (Thanks, Brett!)
My reply to his support and his question/comment was:
That's awesome, Brett. Thanks!
Just for some perspective though ('cause we get asked this a lot), you are correct about Kobold and Sasquatch. But neither has Kickstarted a 5e product comparable to The Blight. We feel good about the numbers to fund our PF and S&W versions based on existing fans and a slow, steady growth model, but 5e is the big question mark and the big risk.
Kobold has Kickstarted a 5e monster book (which did amazing) but was not a massive $100+ campaign setting/adventure path book. Monster books for a new system almost always do well (hence our release of 5e Foes).
Sasquatch has Kickstarted a really cool 5e campaign setting book with adventures but it was a re-issue of a previous book for 4e (so the writing, art, etc. was already paid for I assume), the physical copy was a $60 buy-in rather than $135, more than half of its backers were for pdf only (442 of 870), and though it was wildly successful for what it needed to raise its total funding level would not have successfully funded the current Blight KS funding goal of $75,000.
So while I get what you're saying, and really want it to be true, we've got to play it a little conservative and make sure we don't sink the company trying to prove a hypothesis that the evidence does not yet support. Now the hypothesis may well be true, and you may be right on point with it (did I mention that I really, really hope you are), but we can't play quite that fast and loose with the company and IP that we've been painstakingly building for the last 5 years (15 years if you count continuing development the Necromancer Games legacy). And jumping in blindly on a 5e project of that magnitude and having it go bust could easily destroy our ability to make much in the way of future products if not just outright wipe us out completely. We're a company that's known for delivery on our promises, I think, and if we lose our shirts on a product bust then it seriously jeopardizes our ability to fulfill our commitments to our customers and fans.
I know to a lot of the 5e fans that this KS not having been done initially in 5e somehow feels like a slight. I can only reiterate that it is not. We fully and firmly believe that 5e is a great system and that it has a TON of great fans. We just have to ease into assuring ourselves that the 5e fans are also FGG fans. We want you, we just hope you want us.
So as a result, we have phased in our 5e plans. It began with the 5e Kickstarters for monsters (5e Foes)/rulebooks (Book of Lost Spells)---usually surefire sellers in a new system, has extended into adventure anthologies with Quests of Doom (we've got a lot of those in the queue for you), and made tentative exploratory steps into campaign setting material with Borderland Provinces (we're still a couple weeks from getting the full data back on that). Honestly, we've jumped the gun on our schedule a bit by opening The Blight up for a 5e pdf, but the customer demand seemed to indicate that was the way to go, and a fail on a pdf doesn't kill us like a fail on a 900-page print book does. So we're fully behind you guys on this. We just have to step a little more carefully than a lot of folks would like before we go and just bet everything on black...or red if you prefer, use the analogy as you see fit. ;-)
Anyway, thanks again Brett for your support as a customer and a fan of Frog God Games. And thank you for speaking up about it. We love hearing what fans want. We love knowing that they care about what we do. I just wanted to again reiterate that there's no begrudging or reluctance in our support of 5e. The fact that we didn't launch this as a 5e book is not an indictment against 5e or its fans, it's merely a strategic acknowledgment of our existing fans who we love and who have been loyal to us for years, the uncertainty of the 5e market in particular as it pertains to non-WotC campaign setting material, and a healthy awareness of our own financial limitations. We're a little company made up of part-time hobbyists who love D&D in all its forms. We're not big dogs, and we're not trying to be. But we do want to be able to make the products that we like and that our fans like us to make. We hope that includes 5e versions. It's up to you all to show us.
Now, you guys get out there and make me look like a big idiot by blowing the roof of this KS and getting us to and past a 5e hardcover stretch goal. I'd be ecstatic for everyone to be able to point at me at Gen Con and say, "See, told you so!"
Greg