This makes me sad. The idea of a CA convention would seem to be a good idea. I never liked the dates of GenCon SoCal. As a SoCal resident I fully wanted to go every year, and then the Con date would be in November, and Holiday obligations would get in the way.
Ironically Star Wars Celebration helped thin the heard of participants, as the pool of attendees overlap.
Comic Con I am sure did not help as well, though RPG companies participation in Comic Con is infinitesimally smaller than in days past. The last time I went to Comic Con (around 2 years ago methinks), the only RPG representation I saw was a WOTC display almost entirely devoted to the minatures game, a very small Paizo station, and supposedly Green Ronin was there, though I did not see it.
Anime, and Hollywood are so strongly represented at Comic Con, I doubt RPG game producers can really buy space.