Lovecraft arguably isn't a horror writer. He never had the knack of making anything scary.
That said, his influence was pretty substantial right from day 1. Along with the rest of the pulp writers who Gygax obviously preferred to Tolkien, whom he only raided for superficial similarities.
What is frightening is often dependent on the reader. To me, Lovecraft is the most frightening author of all. My mother is deaf so loosing my hearing is one of the things that scares me. The idea that I dont have the ability to perceive the world as it really is, is doubly scary to me.
Also remeber that Lovecraft actually was insane, and spent a number of years in an asylum. His writings have an air of authenticity.
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