From the link I guess I'm a little surprised they could even actually raise the kind of funding they're saying they have. These guys couldn't really even hope to make a B-movie, we're talking straight-to-video I'm thinking. And that quote is PRICELESS. Hawk the Slayer was a so-bad-it's-good Z-movie THIRTY years ago. "Franchise"? "Generational impact"? A supposed $10,000,000 budget and only $2,000,000 for digital effects? I don't think you can afford a decent 30 second commercial with effects for that kind of money.
Oh I suppose they might make money. I don't really know that much about what kind of sales they might expect or distribution deal they might have but IF it actually gets made the only place you'll find it is in the bargain bins.