Try eating 'creative personal expression'.
You seem to be painting this situation as an either/or. There is plenty of ground in the middle where comfortable profit is to be had while still making a decent product in alliance with your artistic principles. In fact, that is how *most* business operates.
If the US is anything like Canada, the vast bulk of the companies are small or medium business and are privately owned. What this means, in general, for these companies is that the owner often still runs things, sees the products, meets the customers, etc. This hands-on experience changes how he or she does business (for the better, IMO).
The absentee shareholder of the big corporation, though, has literally no connection to the company he owns a part of except for the annual statement he receives in the mail. If he holds the company as part of a mutual fund, he doesn't even get that, but rather receives a statement lumping all his shares under an umbrella fund name. If the shareholder is exceptionally civic-minded, he will attend the annual meeting, but this is very rare except when the company is in dire straits.
Does this affect how the company does business? Of course it does. In my opinion, ownership without responsibility breeds irresponsible corporations because the incentive to actually care about the workers and customers is gone. You don't see them every day, meet them for golf, attend the company picnic with them, etc. You certainly don't have any pride of ownership over the products because you don't have a hand in how they are made.
The big business, in so many words, is just a big, impersonal, abstract, money-making tool to a shareholder. Small business, though, is very personal, concrete and community minded in comparison.
I don't think, then, that Coreyartus was necessarily against capitalism as a concept, but only a certain type of it that gets most of the press.