scruffygrognard
Adventurer
The point made has never been that 'adventures don't sell' in the absolute sense. It was 'adventures don't sell in the numbers needed to make it a profitable worthwhile endeavor for a company the size of WotC'. That's always been their take since they bought TSR. They produce just enough of a line for a person to perhaps grab one off the bookshelf at the same time they pick up the PH on a whim... but they in no way wanted to base their entire financial scheme on trying to sell enough to make it profitable.
Smaller companies can. Smaller companies with lower overhead and without corporate monthly sales quotas can put a pair of designers on a module for a month to three of writing an adventure for production and end up selling enough copies of it to justify the expenditure.
Which is exactly why Hasbro should get out of the RPG business. It's a bad fit... plain and simple.
As I've written before, let them produce D&D boardgames, accessories, apparel, and toys but have them keep their hands off the the RPG if they can't do a proper job of it. Besides, they'd be able to license it for a pretty penny.