TimeWatch is both the name of the game and the organization, although I suspect a lot of players will end up hacking the rules without using the implied setting. For instance, the default is that you're a TimeWatch agent who's effectively a time cop. You could also play as someone rebelling against TimeWatch and trying to improve (or just change) history yourself, becoming the rebels to the evil empire. You could adapt the rules to handle Buckaroo Banzai / Terminator / Bill & Ted / Continuum, which is really easy and would involve not using the TimeWatch setting at all.
It is not, sadly, a high-tech watch that tells time. Although it could be.
I think the Kickstarter game I'll start with (in a month or so) is about 100K words. If people are digging it and want more, I'll expand out in the different campaign styles to give setting detail on different styles of play. The real thing I think the Kickstarter can fund is more adventure seeds from lots of different, talented designers. Knowing where to start, and building a fun adventure out of history and time travel, can be intimidating for non-alt-history people. The easier I make that the better.
I've also built a really robust tool for chargen (I can build a PC in about 5-10 minutes with it nowadays), and Hypersmurf built me a beautiful character sheet.