Lyxen
Great Old One
Because if they're interested in actually communicating, they will take well-reasoned criticism of the term seriously. Pretty simple.
Only it's not "well-reasoned", it's just that the term was used to criticise 4e. And that is the only unforgivable sin of it, at least for some people. Because, as @Snarf Zagyg points out, this is an old argument anyway, and all games and all editions of D&D have some part of it anyway.