I guess my real question is what's the point of the thread?
"I was just curious. I've looking over some of the posted reviews and am surprised by the high ratings seemingly given to every product. The few times someone gave a low rating to a product, he was flamed unmercifully. Why bother with the lower ratings if nothing is ever going to drop below a 3? It just seems odd that every product reviewed should be average or above. Am I missing something? "
Your statement above doesn't say you disagree with the high ratings, for instance. You do mention people getting flamed, but my negative Troll Lord and Fast Forward comments haven't gotten me too flamed yet.
To me, the RPG industry is probably one in which it takes a certain amount of skill to thrive. Art, writing, editing, layout, format, originality all have their place in the grading scale.
To me, an average product has okay art (a subjective idea), okay writing (once again, fairly subjective), fair price (subjective), and brings something to the table. (subjective. For example, some love lots of fiction while I prefer little.)
Good product is above in some ways but doesn't take full advantage of the medium.
An excellent product is one I can start using right away with little difficulty. This however, may not fit everyone. For example, I loved the Treant book. It's bigger than previous Complete Guides. Has classes, templates, campaign hooks, levels for treants as player characters, NPCs, monsters and other goodies.
If you don't like treants though, what you rate the product? 3? 1?
Reviews are subjective by their nature.
This type of question comes up every couple weeks.
It is hard for people to believe that there most products are average or above?
Those people who find the ratings hard to swallow should step up and start doing their own reasoned reviews. None of this "This product has too many 4 stars so I'm rating it 2 stars crap." Have some information about what's in the product, hit the major points not only of the product, but of an RPG book in general, and tell the good and bad things. If after all that it's below average, the 3 star rating, so be it!