Actually, they changed the recipe of the chocolate, by including cheaper palm oil instead of cocoa butter. They thought no-one would notice, but they lost about 80% market share and thousands of NZ'ers signed a petition.
Supermarkers put alot less on display, and everyone started buying a NZ brand called Whittaker's chocolate instead.
They have now changed the recipe back to the original.
Cadbury stops using palm oil in chocolate | Stuff.co.nz
Supermarkers put alot less on display, and everyone started buying a NZ brand called Whittaker's chocolate instead.
They have now changed the recipe back to the original.
Cadbury stops using palm oil in chocolate | Stuff.co.nz