mroberon1972 said:
I just wish I knew what I was doing wrong... Any ideas? I've tried three product types, and they all seem to only get lukewarm sales.
Am I choosing my products that badly, or is everybody's sales doing this poorly?
Hey mroberon (I think we met briefly at megacon last Feb.),
I don't think you are doing anything particularly wrong. Your site and products both look good (we are still recovering from our site being hacked), however the class books and variations on classes have really been flooding the .pdf and print market. With our first product, A Question of Honor: A Guidebook to Knights, we tried to make a product that didn't really have a niche yet (such as knights in the d20 game) and have continued upon that. But more important is that our products offer innovative new rules that try to push the d20 system boundaries (class templates, prestige skills, combat skills, etc.).
We are trying constantly to add to the game rather than saturate it with the same old, same old. As for the campaign setting, I think it has a place but we were not willing to take that risk, so what we decided to do is put a primer of our campaign world for free with A Question of Honor to where it could be used as a starting place for the setting or just a drop-in region to an already existing campaign. We have heard a few customers remark that they would like to see a fleshed out setting, however it was in an almost passing curiosity. So, for now, we build upon it piece-by-piece with each of our products.
As for sales, A Question of Honor: A Guidebook to Knights has been out a year last month and we have sold a total of (including our combined Knight Guidebook package; includes A Question of Honor and A Question of Loyalty) 163 copies.
A Question of Loyalty, out seven months, has sold 112 copies.
Both are doing pretty well in the .pdf market. So I think my advice could be (for I am definitely not an expert in the matter) is to try something off beat but in the realm which the average gamer can relate too.
Anyway, take care and good luck.