Fast forward to the Summer of 2009:
Press Release:
Wizards of the Coast June 28 2009:
It is with regret that we inform our legions of loyal customers that as of July 1st of this year, Wizards of the Coast will end its long career as supplier and publisher of our venerable line of Dungeons and Dragons role playing products............Low subscription figures and advertising revenue from the online versions of Dungeon and Dragon magazines plus flat sales of the entire 4th edition based D&D product line have caused our parent company, Hasbro (Praise be their name) to review its accounts and............attempts to resurrect the print versions of Dungeon and Dragon unfortunately failed due to lack of interest in the part of Paizo Publishing, Kenzerco, and others........
.........In retrospect, the cancellation of Dungeon and Dragon Magazines combined with difficulties in ramping up the online replacements proved to have been a major stumbling block........elimination of the newstand, supermarket, and gaming store presence of these magazines eliminated a recruiting stream for new players, writing talent, and artistic talent to the hobby........unfortunately, the Dungeons and Dragons brand was not in line with Hasbro's
(Praise be their name) new major marketing thrust involving MMORPG based collectible non violent card games for teenage girls......We leave our doors open for potential licencees to continue the venerable D&D franchise, but there are at this moment no negotiations pending. ..
WOTC drops the D&D product line. Worst case scenario or best case scenario? Dream or Death Knell for the tabletop RPG hobby? YOU decide!
Press Release:
Wizards of the Coast June 28 2009:
It is with regret that we inform our legions of loyal customers that as of July 1st of this year, Wizards of the Coast will end its long career as supplier and publisher of our venerable line of Dungeons and Dragons role playing products............Low subscription figures and advertising revenue from the online versions of Dungeon and Dragon magazines plus flat sales of the entire 4th edition based D&D product line have caused our parent company, Hasbro (Praise be their name) to review its accounts and............attempts to resurrect the print versions of Dungeon and Dragon unfortunately failed due to lack of interest in the part of Paizo Publishing, Kenzerco, and others........
.........In retrospect, the cancellation of Dungeon and Dragon Magazines combined with difficulties in ramping up the online replacements proved to have been a major stumbling block........elimination of the newstand, supermarket, and gaming store presence of these magazines eliminated a recruiting stream for new players, writing talent, and artistic talent to the hobby........unfortunately, the Dungeons and Dragons brand was not in line with Hasbro's
(Praise be their name) new major marketing thrust involving MMORPG based collectible non violent card games for teenage girls......We leave our doors open for potential licencees to continue the venerable D&D franchise, but there are at this moment no negotiations pending. ..
WOTC drops the D&D product line. Worst case scenario or best case scenario? Dream or Death Knell for the tabletop RPG hobby? YOU decide!