Mishihari Lord
First Post
Over what term? I'm a value investor with a fairly long-term investment horizon. I own Habro stock. What I want from WotC is to maximize the ROI over the life of the product (say 5-7 years), and lay the groundwork to maximize the ROI in D&D 2020, 2030, etc. I know that white heterosexual males are a shrinking demographic (here, page 21) in the United States. I don't believe WotC can maximize the ROI catering to that demographic alone.
I think WotC has done a good job over the past few years with art direction regarding Magic: the Gathering. There seems to be a good balance between strongly portrayed males and females, as well as maintaining a good racial/ethnic mix. I think it would be wise for Jon Schindehette to look to M:tG as an example of what to do, more so than Paizo, IMHO.
Your initial question is actually a really good one. That's something I asked my professor (in a top-10 MBA program, no less) and he couldn't give me a good answer. Public companies typically operate with a pretty short horizon, they'll maximize profits over a few years with not too much weight given to future conditions.
And to clarify, I'm not saying in my post above that WOTC should maximize profits despite other considerations, I'm saying that I think they will, and what I think they'll do to get there.