This version is "setting agnostic", so it could be any river.
I am referring to this image that [MENTION=22779]Hussar[/MENTION] posted a few replies above mine:
This map looks to be made by Mike Schley, or someone very good at replicating his map style. On this map, there are numbers within circles, and 2 names: "Saltmarsh" at the top, and "Kingfisher River" on the left side. This is typically called a "DM Map", and those circled numbers will coincide with some text within the book detailing what is in the locations the numbers are. Mr Schley normally sells high res version of both the DM Map, and a "Player Map" which doesn't have the numbers. However, they do have the names still on them. So, the "player map" version of this Saltmarsh map will still have "Saltmarsh" and "Kingfisher River" on them (if he is consistent with his previous maps). Orienting the map to have North at the top, will make it look like this:
Turning the map screws with the name of the town, name of the river, and the distance ruler, which is also typically at the bottom of the image. It just looks stupid. Yes, this adventure is "setting agnostic", but Mr Schley still put a name to the river on the map. So it wouldn't really matter if you called it something else in your game. If you use this map, you will have to call it the Kingfisher River, edit out the name, and possibly making the map even worse, or tell your players to ignore the name. But that still leaves the lettering being messed up. A 4th option is to just ignore this map and use one of your own, which could possibly produce problems on its own. Would it have been so hard to make the map oriented with North at the top, and then when adding it to the book, rotate it counter-clockwise to give it the "portrait" layout?