Didn't one of the WoD designers at one point come out and say "Oh we write the campaigns as cool stories then work back to make them playable"? It was certainly something pretty like that, and I remember thinking back then "Yeah, that is definitely not surprising".
I feel kind of lucky that I grew up in an era where we still have a lot of adventures for various games designed to be run, not read, designed to be fun for the players, not for the DM reading it, and so on. Because like, if you started playing RPGs in 3E or later, you didn't really see that - it's never fully come back - sure some designers and even some companies do a better job than others, but the mainstream of adventure writing has gone with "fun for the DM to read as a story" waaaaaay ahead of all other factors, and WotC has very much been part of that movement.