I'd recommend it. I think most of the comments about the slowness in most of the recent installments is accurate; however, there is no doubt in my mind that Jordan has had a tremendous impact on "genre" fantasy and that, if he can pull his head out of his donkey, he could really end this huge cycle strongly. Also, I do believe that his characters are far deeper than most in other high fantasy novels, making them interesting and worthy of our concern for their fates. All in all, I'd say that these novels are fairly sophisticated for genre fantasy.
Of course, if you want to wait for the novels, I'd say go for George R.R. Martin's Song of Fire and Ice cycle. These novels are very sophisticated and move forward at a great pace. The mood is sombre and sometimes down right terrifying. There is little doubt that if Martin finishes this series (he's writing four of a planned seven), they'll be considered of the best fantasy cycles of all time.