Dire Bare
Legend
Its nice to see someone in the industry admit to this.
I can't provide links (because I'm too lazy to search), but folks from the rpg industry have loooong admitted this. If anything, it has become a "truism" of the rpg business that might not necessarily be true.
I mean, sure, DMs tend to be the gamers who are much more into D&D than those who are just players and consequently spend more . . .
But what if WotC worked to "close the gap" between "just players" and DMs? If they tried to encourage all DMs to also be players and all players to give DMing a try . . . then hopefully a larger segment of their fanbase would become bigger spenders on rpg products. Encourage a group of friends to regularly rotate the DMs job so that almost everybody is both a player and a DM!
Heck, maybe they are doing that and I just haven't noticed. I hope so!