Mark Plemmons
Explorer
Just chiming in with my two cents...
I'd say that James' and Erik's comments on the difficulties of magazine publishing are pretty much right on.
Our Knights of the Dinner Table gaming magazine has been around for over a decade, giving it a good subscription base and name recognition that would be hard to match by a new startup gaming mag (without spending the aforementioned lots-of-money on advertising). But even with that, it's still not cost-effective for us to put it on the magazine racks in the big chain bookstores.
Magazine publishing on a huge scale demands a huge investment of time and money which, IMHO and as others have said, could be better put into other aspects of the company.
I'd say that James' and Erik's comments on the difficulties of magazine publishing are pretty much right on.
Our Knights of the Dinner Table gaming magazine has been around for over a decade, giving it a good subscription base and name recognition that would be hard to match by a new startup gaming mag (without spending the aforementioned lots-of-money on advertising). But even with that, it's still not cost-effective for us to put it on the magazine racks in the big chain bookstores.
Magazine publishing on a huge scale demands a huge investment of time and money which, IMHO and as others have said, could be better put into other aspects of the company.