Glyfair said:Yes, I think you are overlooking something.
Most game publisher's primary interest isn't selling a lot of books. Yes, they do hope for that. They want to do that. However, it's not their primary goal.
Their primary goal is to get their vision into print. They want to put their mark on the hobby. They don't sit down and say "what would sell in this market?" They say "I have this product I want to produce, and I hope it will sell."
I would wager 95% of the companies in the RPG industry are like this. The only company I'm sure is in the "what would sell in this market" group is WotC. I'm not certain of any others. Even a luminary like Monte Cook puts out his products because those are the products he wants to release.
I think this is a fair statement about game designers , but publishers are often a breed apart unless they are designers and they've got an individual name recognition to make a small company run.