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Why Games Workshop is not a good business

WarlockLord

First Post
I suspect GW's business model will have to be rethought once 3-D printers become more common. Because when I can print a cool space tank, I don't need to follow the GW motto:

Thirty-five dollars. Six plastic men.
 

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Leviatham

Explorer
I suspect GW's business model will have to be rethought once 3-D printers become more common. Because when I can print a cool space tank, I don't need to follow the GW motto:

Thirty-five dollars. Six plastic men.

There is something in that, I think.

Though that's probably quite a few years away. The cost of mass production will always be a lot cheaper, and I can imagine them lowering the prices if push came to shove.

Also, if they had any sense, they'd probably install 3D printers in their shops and have people building customised models there and then.

Now THAT would be a good thing to have!
 

rgard

Adventurer
Here's a different perspective on GW:

In 2005-2006, I owned/operated a game store for 20 months. I purchased stock from distributors (for every thing non-GW) and directly from GW for their products. GW was my best supplier. Those guys bent over backward to keep me happy. When I did my initial order with them (about $12,000) we spread the payments out over 4 months. I didn't have to buy any racks or shelf units to display their stuff...they provided it all for free. They also provided the GW paint rack amd 6 paint pots of every color, again for free. I received free shipping on my weekly order if it was greater than $300. When things got tough cash flow wise, I scaled back my weekly order from them expecting to have to pay for the shipping. I explained the downturn in the business to GW and they continued free shipping for me after I dropped my weekly order to $100 to $200.

My experience with GW was enjoyable while it lasted.
 

Endur

First Post
My brother managed a store for GW in the 90's. I've never worked for them, but I have bought some of their products dating back to the 80's.

I like GW's products.

It has been ten years or so since I've been in a GW store, but I thought their stores were great.

GW has the book recycle problem that WOTC has (i.e. new version every so many years), but other than that I can't think of anything they are doing wrong.

They even licensed LOTR and came out with LOTR products recently. (While I may not care for their LOTR rules, anyone who licenses LOTR and comes out with a LOTR product is doing the hobby a major favor in my opinion, as LOTR is extremely popular due to the movies and books).
 

Mark CMG

Creative Mountain Games
A review of the new paint line -

[ame=http://www.youtube.com/watch?v=lyLGC4cK6lQ]145 Citadel Paints - Product Review. Buypainted - YouTube[/ame]
 

Greylock

First Post
Because, well...

http://www.enworld.org/forum/genera...th-local-hobby-shops-another-perspective.html

The shop I'm trying to crow about in that thread markets to Warhammer, D&D, comics, models, RC, trains, slot cars.... and so on and so on. They love their customers. They love their customers even more when the customers give them money, so the shop does their damnedest to hold on to as much of it as they can.

Good store. No, I don't work there. But I give them all my money.
 

MGibster

Legend
I live in Little Rock and I've been to MidSouth Hobbies once or twice. I don't remember much about the staff but they had a great selection of stuff.

Here I am back in this thread. Why? Because participating in the conversation earlier reminded me how much I missed painting miniatures. So I logged on to the GW site and purchased some paints and a few skeleton miniatures! Woot! After nearly a decade I'm going to be getting back in the saddle.

Why do I think GW is a good business? I'm glad you asked.

#1. They've been profitable for many years, even when other similar businesses have failed.

I don't think there's any doubt that GW has been largely profitable for about 35 years now. While this isn't the only rubric we might use for measuring success, I think we can all agree that any business that can be described as good must be a profitable business. GW has managed to bury much of their competition over the years. I used to love a game called Warzone and Chronopia which were published by Target Games back in the 1990s. Unfortunately, Target Games went out of business in 1999 or 2000 and with it those two games. FASA was the maker of the popular Battletech and they went under as well though the game lives on, sort of. I grew up painting Ral Partha miniatures and they also went under back in the first part of the 21st century. I started playing WH in part because I figured they would be in business 10 years later.

#2. They make excellent miniatures/models.

GW's products are easy to assemble and they look great. (Okay, not all of them look great.) Furthermore, the miniatures are of comparable price to most other companies. A box of 20 skeleton warriors costs $24.75 ($2.48 each) from GW's Vampire Counts army list. I can buy a pack of 3 skeleton spearmen from Reaper Miniatures for $8.49 ($2.83 each). The GW skeletons are customizable including options for a musician and a bannerman. The Reaper spearmen are all the same and if I wanted a skeleton drummer it would cost me $4.99 for that figure alone. From Foundry Miniatures I can get a pack of 20 skeleton warriors for $56.15 ($2.80 each).

A box of mounted Black Knights from the Vampire Counts army range from GW is $29.75 for 5 ($5.95 each). The cheapest equivalent I found with Reaper Miniatures was the Deathrider which costs $9.99 for a single figure. I found no such equivalent from Foundry Miniatures. I think you get a lot of value for the price of Citadel miniatures.

#3. Games are regularly updated.

Some people complain about planned obsolescence. Rules updates are generally a good thing because they address complaints that players have and ultimately improve the over all game play. Citadel Minis purchased in the 1980s are still useable today. If I wanted to use a squad of Squats in my Imperial army I can still do so today even if they are officially extinct. Of course, they'd be regular Imperial troops. If I wanted to use the very first Space Marine miniatures sold they are still good to be used in my I can still use them. Any game of this type will need the rules to be updated on occasion to make sure everything balances as well as possible (lofty goal that isn't always achieved).

Criticisms of GW.

#1. Price. Yeah, their miniatures are a good deal I think. However, it takes a lot of money to even get started playing Warhammer. Let's say you want a Vampire Counts army. The rule book is $75 plus about $40 for the Vampire Army book. So before you've even bought a miniature you've already spent $115. A Vampire Counts battalion costs $115 three regular units plus 1 vehicle type unit. So before we even start playing the game you're out $230. (I'm not counting painting supplies as that's a cost any miniatures game will have included.)

#2. Tertiary games not always well supported.

My favorite GW games were Mordheim, Necromunda and Blood Bowl. These games are only marginally supported these days by their "Specialist Games" brand.
 

I don't know about them being a bad company, as i don't really play their games, but i have never been a huge fan of the GW aesthetic (ether their rpsor war games). I do see that lots of folks are mentioning their products though, so clearly their stuff resonates with some gamers.

It looks like part of the problem the op has(unless i misunderstand) is their stores. Around here i have only seen one store ever open up and it was very short lived. Actually surprised there is even a demand for stores dedicated to GW (i figured hobby stores, comicstores and toy stores would fill that role).
 

Cor Azer

First Post
Actually surprised there is even a demand for stores dedicated to GW (i figured hobby stores, comicstores and toy stores would fill that role).

If it was just a matter of selling product, you'd be right.

However, miniature wargames, as pointed out in an earlier post, are expensive to get into, and aren't really a solo game at that.

The point of the GW stores wasn't just to sell models, but to teach the game. More players is more potential customers.

Some generic game shops will do that sort of thing, but it's not a strategy GW can rely on, because it is expensive for a shop to devote enough space to that sort of public gaming area.
 

living here in the wilds of Wyoming, we don't have any dedicated GW shops... there are some stores around that carry some of their stuff as part of a general gaming stock, mainly Hobbytown. GW stuff is indeed overpriced, but some of it just plain cool. I have some of their older stuff I bought at Gencon just to fill in holes in my D&D minis, and I rather liked their Lord of the Rings game, and have a fair sized Rohan force... plus, the huge and way neat Mumak model, complete with the crazy tattooed mamout and Haradrim archers in the howdah...
 

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