Obviously, this ad is aimed at online/computer RPG players, and is presumably appearing in mags devoted to online gaming. I commend them for trying to attract online gamers to what I think is a more rewarding and enjoyable type of gaming, but I'm afraid that their ad just smacks their audience in the face with one of the most obnoxious stereotypes of gamers around - that of the loser/slacker who lives in their parent's basement and spends all hours of the day and night pretending to be Mr. fantasy alterego in their game addiction of choice. The only thing they didn't do was show a fat guy with coke bottle glasses. Hardly the way to attract new recruits.
And IMHO its indirectly insulting to us tabletop gamers too. Are losers who live in their parent's basements the types we play with, or want to show up at our games?