That said, as I mention earlier, this sounds far more like the GW push to 'help' brick and mortar stores by forcing Internet retailers to adhere to slavish, often absurd, standards in order to carry GW stock at all.
Then, after they effectively locked out most online distributors, they turned their sights on those brick and mortar stores they were previously trying to 'help' by forcing them to adhere to the same (or similar) standards.
Sorry to derail but I am really curious why did GW do this? What was there to gain? You mentioned something earlier about IP control but I really fail to understand what this might be about.