I definitely can't agree with this. They've done many innovative things with the Pathfinder game and brand:
- The subscription model for each of their product lines.
- Limiting core books to three per year, but having adventure and setting material on a monthly basis.
- The Pathfinder adventure card game.
- The token boxes for each of the Bestiaries and NPC Codex.
- A randomized miniature structure where buying a full box gets you a full set.
- NPC and Item cards.
- The magnetic initiative tracker.
- The manner in which they fully support each adventure path with maps, cards, setting, and player content.
All of these are innovations, and if not unique individually, certainly they've never been combined in this manner.
Now, if by innovation, you're looking for electronic tools, then sure. But by being OGL, Pathfinder is a default option in most third party tools, so there isn't much incentive.
1: This is not innovative. Anyone with an expansive product line and digital access has done this for years.
2: This is not innovation, this is simply ensuring that their players don't get overwhelmed with products. It's polite, and good business, but not innovative.
3: To be honest, I haven't played it, and actually wasn't aware of it.
4: Which is a nice addition, but again, not particularly innovative. Cardboard tokens are pretty old.
5: I'm not sure how it can both be random, and get a full set from a full box. That's nice, no argument. But this is less innovation and more a polite business strategy. Buying random minis and NEVER getting the one you want can be very aggravating, so doing this keeps customers happy.
6: Didn't 4e do this? I'm not sure who did it first.
7: I'll give you this one.
8: Not innovative, but good business.
I wouldn't call them all innovations. Few of these are new or creative business products or strategies, some of them are just "nice business gestures". I don't think being a "nice business" is innovative, the fact that so many businesses have forgotten how to do it is the problem.
It's partly digital tools, it's partly new products. Their overall business strategy seems to be one of support and supplement.