Nonsense - there are individuals who can afford the 6bn the project is estimated to cost, let alone corporations.
Let us just list a few of the billionaire wandering around (numbers from Forbes)...
Elon Musk: $2.7 billion - I list him separately, as he's already in the space game with Space X.
Bill Gates: $66 billion
Warren Buffet: $46 billion
Michael Bloomberg: $25 billion
Jeff Bezos (Amazon.com) $23.2 billion
Forrest Mars (candy magnate): $17 billion
(two other "Mars candy family'" on Forbes list) - $17 billion each
Steve Ballmer (Microsoft) $15.9 billion
Michael Dell (Dell computers): $14.6 billion
Mark Zuckerberg (Facebook): $9 billion
Eric Schmidt (Google): $7.5 Billion
Sir Richard Branson: $4.2 billion
Ross Perot: $3.5 billion
George Lucas: $3.3 billion
Stephen Spielberg: $3.2 billion
Oprah Winfrey: $2.7 billion
Issac Perlmutter: (Marvel) $2.3 billion
If folks like this were willing to get together to fund it, yes, it could happen. It is less than 10% of Bill Gates' net worth! And really, how hard would it be to sell to people *named* Mars?!?
And the broadcast of the biggest show on earth is not "coffee mugs". It's incredibly large amounts of money.
Imagine, if you will, that you got the last four folks on my list on board - Oprah, Marvel Entertainment, and the two most famous names in sci-fi movies ever? Pipe dream, perhaps, but if not... media gold!